"The synergy between functionality and the aesthetics of the Tower is one of my greatest architectural achievements."

- Rachel Feller, Architect

The Tower

"We decided to give expression to the fact that the Tower was built on the original property of the Beit Lessin Theatre, thus, it is not just about living in a tower but cultural living."

-Pitzou Kedem, Architect

The Apartments

"We shape our buildings; thereafter they shape us."

-Winston Churchill

The Lobby

"Sprawling around the Tower is a city that reinvents itself each day on a round stage like a play of your own making."

Quality of Living

"Elegance has its own music that allows you to identify from afar remarkable simplicity."

The Location

"Sprawling around the Tower is a city that reinvents itself each day on a round stage like a play of your own making."